Question
Palentir Ltd is an Australian company which produces household consumer durables. The Company prides itself on its efficiency, and rightly so, as it is probably
Palentir Ltd is an Australian company which produces household consumer durables. The Company prides itself on its efficiency, and rightly so, as it is probably one of the lowest cost producers of household consumer products in Oceania. It has a reputation for high quality, long lived products, and has built up a sound business relationship with most department stores, the main outlet for such goods, in Australia. So good are their products that Orchrist Ltd, the leading department store in Australia refuse to stock any other brand, preferring to associate their good name purely with Palentir products.
Their success has encouraged Palentir Ltd to expand their production capacity recently. Their very success would appear to have caused the downfall of this venture however. Because of the high standing of their products the company has already captured most of the domestic (Australian) market, and owing to the durable nature of their products the replacement demand for goods is low.
At a recent board meeting it was decided that the Company should explore the opportunity of expanding into the export market. Accordingly, enquiries were made to see if there were any opportunities to sell their products in the South Pacific region. The result of these enquiries was disappointing. The only positive response come from a group of businessmen in Tuvalu who were prepared to purchase 2,000 brush cutters but were not prepared to pay more than $880,000 for the entire order. This does not appear to be a lucrative proposition to Palentir Ltd as the statement of unit standard costs and revenues for brush cutters shown below indicates.
Costs | $ |
Material A (2 kilos) | 46 |
Material B (4 kilos) | 60 |
Material C (2 kilos) | 72 |
Labour grade I (3 hours) | 84 |
Labour grade II (6 hours) | 96 |
Variable overheads | 40 |
Fixed overheads | 80 |
Total unit cost | 478 |
10% mark up on cost for profit | 48 |
526 | |
10% mark up on selling price for goods and services tax | 53 |
Invoice price customer | 579 |
While no sales tax would be charged on goods sold to the potential buyers in Tuvalu, they insist that the $880,000 should include the $40,000 customs duties which would be charged on the goods. Furthermore, owing to the difference in the type of spirit oil available to power brush cutters in Tuvalu compared to that in Australia certain specifications changes in the design of the brush cutters would have to be made if the order was accepted. These would cost $24 per unit.
The following additional information is available which may or may not be relevant:
The following letter has recently been received from Mr. Sartist, managing director of Orchrist Ltd.
Dear Sir,
I understand that you are considering accepting an order from a group of businessmen in Tuvalu for 2,000 brush cutters at an invoice price of $880,000. This sum compares very favourably with your current invoice price of $572 per unit in Australia. If you are able to accommodate the Tuvaluan businessmen I trust that you will be able to offer us, as valued customers, similar terms in the future. If you cannot see your way clear to offering us such terms I shall feel obligated to advise my board to change its policy as to the restocking of Palentir products to the exclusion of other brands of household consumer durables.
I look forward to your early reply.
Yours faithfully,
Mr. Sartist
Managing Director - Orchrist Ltd.
REQUIRED
Before drafting a letter to the managing director of Orchrist Ltd, analyze whether accepting the order in Tuvalu under special terms compromises the market in Australia. Although it is impossible to ship back the grass cutters from Tuvalu to Australia, in your analysis, calculate the relevant cost of the grass cutters if it were to be shipped back to Australia and also provide the calculation for you final answer.
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