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Paloma s company manufactures thermometers with internet connections so that when patients take their temperature at home the results will automatically be transmitted to their

Palomas company manufactures thermometers with internet connections so that
when patients take their temperature at home the results will automatically be
transmitted to their doctors office. It costs her company $10 to make each
thermometer. Modeling based on market research tells them if they sell them at
cost (that is $10 each) they could sell 10,000 units but that each $1 increase in price
causes them to lose another 2% of their sales. 1 This implies that the number of
units they sell, S, at a price of $x is given approximately by: =12,239(0.98
)

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