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Pandemic in the Philippines caused local logistic companies to have difficulties in time in moving the finished goods and raw materials because of strict protocols

  1. Pandemic in the Philippines caused local logistic companies to have difficulties in time in moving the finished goods and raw materials because of strict protocols in the checkpoints all around Luzon and the other areas in the Philippines. Most supply chain experts recommend to reconfigure the current supply chains by increasing production and inventory capacities. In your perception/opinion, which of the recommendations somehow give solution to supply chain problem: Increasing in Production or Inventory Capabilities?
  2. Why is it the same petroleum products but different prices like gasoline stations in Tagaytay has lower prices compared to gasoline stations in Cavite?
  3. For instance you are a sari-sari store owner, how can you use the distribution mix Explain by using the six (6) distribution mix.
  4. In connection to your answers in number 5, use the physical and payment flow as your marketing channel in your sari-sari store.

For numbers 3 and 4 pls see the pictures.

image text in transcribedimage text in transcribed
Distribution Mix Making products available requires a consistent distribution plan composed of the following 5M6) mix elements: 1} 2} 3} 4} 5} 5} Coverage having the proper types of outlet in a geographical area is important, not just to expand capacity, but to lower cost and increase speed of logistics. Placement a product has placement when it earned in the store. Placement objectives or having a ght target number of outlets ensure customefs utmost convenience. Volume the right inventory level at the stores is critical. A rm may launch a new brand of product or promotional campaign, which may result in outofstock situations. Too much inventory or "ovedoading'" the outlets, on the other hand, is unhealthy as it goes against how a channel member normally eams prot. Display the right shelf and offshelf locations plus adequate display space assure marketers a higher probability that consumers will choose their brand over competition. Pricing having the right resale prices promotes heatthy competition among dealers. Pn'ce wars are usually avoided, as dealers do not gain anything in the end. Goodwill refers to the best relationship between a supplier and channel members. Goodwill enables marketers to have a good display space in the stores, increases their inventory levels, and enables rms to have advanced. Figure 1.1 Five Marketing Channel Flows 1. Physical Flow Transporters, Suppliers Transporters, Manufacturer Dealers Transporters Customers warehouses warehouses 2. Title Flow Suppliers Manufacturer Dealers Customers 3. Payment Flow Suppliers Banks Manufacturer Banks Dealers Banks Customers 4. Information Flow Transporters Transporters, Transporters, Suppliers warehouses, Manufacturer warehouses, Dealers banks Customers banks banks 5. Promotion Flow Advertising Advertising Suppliers Manufacturer Dealers Customers agency agency

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