PANEL Alison's Coffee Shop Dilemma Alison Lewis was in a mixed state of emotions. Should she leave her stable job at Cameco and open a new coffee shop in her recently revived hometown of Martensville, Saskatchewan? She often wondered how she would know when the time was right to take that step. While Alison was excited about the opportunity of opening a business in an industry in which she had years of experience, she was also nervous about the risks of starting a venture from ground up. The coffee industry in particular can be a real challenge to gain market share in. Further complicating the matter was the 2011 entrance of a new Tim Horton's to Martensville