Pantene's new shampoo, AO$1,$ is faltering badly in the market. Pantene's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Suave Marketing Director Mei Lee said that the problem is that AO$1$ has the most poorly written she has ever seen.

a$.$ media schedule

b$.$ product specification sheet

c$.$ competitive plan

d$.$ implementation plan

e$.$ marketing plan