(Papa John's Founder Racial Slur crisis) (2018)

Evaluate the roles that strategic public relations play, which contribute to the reduction of the crisis occurrences, as well as the

function of communication prior, during and post crises.

1) Introduction

2) Organization

3) Background

Details

and Handling of the Crisis

-

Pre-Crisis

(prevention, preparation and training)

Under pre-crisis discuss on the Papa John's stakeholders, crisis management plan (CMP), spokesperson, communication channels.

Crisis-Stage

and Responds

(Management responds to a crisis)

Under crisis you need to analyse on how Papa John handled the crisis from 2 components: Initial Respond and Reputation Repair.

Post Crisis

(ways to better prepare for next crisis and fulfils commitments made during

the crisis phase)