paper on the following: Celebrity endorsements present opportunities and threats to top brands. Select a negative example of an endorser who generated a PR crisis. The endorser can be an entertainer, athlete, or social media influencer. How did the affected brand(s) react to the bad news? What public relations tools did management use to conduct damage control? Was the public relations strategy proactive or reactive? What was the primary public relations objective? What else might the celebrity have done to rehabilitate his/her image and the brands with which he/she was associated? .