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Parade Float The use of parade float has become popular in the marketing communications of many organizations inciuding MTN. Vodafone. and 9.! II. . (a)

Parade Float

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The use of \"parade float" has become popular in the marketing communications of many organizations inciuding MTN. Vodafone. and 9.! II. . (a) Evaluate the effectiveness of \"parade float\" as a marketing communications tool by any known mobile telecommunication network. (10 marks) (b)|dentify the possible communication tools likely to be visible when a parade oat is used by an organization. (10 marks) Explain the likely impact the above approach could have on the target audience and the organization. (10 marks)

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