Paragraph 1 23 41 Styles 5 6 78 9101 11 12 13 14 15. 16 17 18 10 MKT8055 Assignment #1 Instruction Comparative analysis Product and Price Individual - 20% Preface Whether you work for an organization's marketing department and intend to reposition your product or brand as a sustainable product, or are working for a consulting company and have been tendered to help the company to become more sustainable, you may pursue a similar approach as instructed in this assignment vis--vis competition, best practices, and more. The main premise of this assignment is to help you apply your knowledge about basic Marketing principles, as well as Sustainability Product and Pricing basics and strategies into practice using secondary real data from established and mostly publicly traded companies. Goal: Show solid understanding and application knowledge about Marketing 101, Sustainable marketing, Sustainable product and price. Instruction Read chapters 1,2,3,4,5,6,7,9, and 10 thoroughly, as well as week 1-6 lecture ppt. and understand the concepts, terminologies, and processes taught Work on one comparative set of organizations from the following list (you will be assigned to a set by your professor): . ELISH (CANADA) 11 14 1. DuPont vs. BASF 2. Bombardier vs. Boing 3. Tim Horton's vs. Starbucks 1. McDonald's vs. Chick LA 5. Nestle vs. Flow (water bottle) 6. Osram vs. Philips 7. Coko vs. Pepsi 8. Gillette vs. BIC (Single use razon) 9. Aquafresh vs. Colgate 10. Adidas vs. Nike 11. Siemens vs. Bosch 12. Patagonia vs. True North 13. Commerzbank vs. ID Canada 14. Hewlett Packard vs. Dell 15. RBC vs. National Australian Bank Ltd. 16. Ford Motor Company vs. Dongfeng 17. Canadian Solar Inc. vs. Hawha Q Cells 18. Panasonic vs. Samsung 19. Interface Inc. vs. Shaw Industries Group 20. Sun Lite vs. Allianz SG 21. Google vs. Bing I Conduct a company profile analysis on both companies in your assigned set and explain how company's marketing initiatives are in place:i.e. What product(s) do they offer, what segmentations do they serve, who is their target market audience (use a benchmark table like the example below) Products (Brands) Segment Target Market ANADA) B. 16 E. 18 21. Google vs. Bing Conduct a company profile analysis on both companies in your assigned set and explain how company's marketing initiatives are in place:i.e. What product(s) do they offer, what segmentations do they serve, who is their target market audience (use a benchmark table like the example below) Products (Brands) Segment Target Market Company A Company B . . I Explain in details the target market audience of each company and analyze them with respect to their sustainable consumerism, needs, wants, (Demographic, Geographic, Psychographic, Behaviouristic) Identify the more sustainable organization. Explain your identification criteria Explain what does the less sustainable (non-sustainable) organization need to do on their product to become more sustainable. Apply strategies from the textbook and lecture material Explain in details each company's core competencies Explain in details what you would recommend the less sustainable (non- sustainable) company does to tackle the packaging Conduct a pricing comparative analysis of both companies Explain in details what would you recommend the less sustainable (non- sustainable) company does in terms of pricing. Explain what barriers they might face and why and how to overcome those barriers Conclude your analysis with tangible step-by-step actions and recommendations Format instruction: ANADA) BU 13 14 15 16 17 Format instruction: One Word document. Written in Century Gothic font and font size of 12, 1,5 spaced. 5 pages excluding the cover and reference pages. Adhere to APA citing and referencing format Late submission penalty: Unless otherwise stated, arranged with the professor prior to due date, or in the event of extenuating circumstances, late submissions are not accepted. Policies and procedures outlined in the program handbook apply here too! Academic Integrity: Conestoga College Academic integrity guidelines and policies must be followed and adhered to in all assignments. A Cover page format: MKT8055-Assignment#1 Company A vs. Company B Paragraph 1 23 41 Styles 5 6 78 9101 11 12 13 14 15. 16 17 18 10 MKT8055 Assignment #1 Instruction Comparative analysis Product and Price Individual - 20% Preface Whether you work for an organization's marketing department and intend to reposition your product or brand as a sustainable product, or are working for a consulting company and have been tendered to help the company to become more sustainable, you may pursue a similar approach as instructed in this assignment vis--vis competition, best practices, and more. The main premise of this assignment is to help you apply your knowledge about basic Marketing principles, as well as Sustainability Product and Pricing basics and strategies into practice using secondary real data from established and mostly publicly traded companies. Goal: Show solid understanding and application knowledge about Marketing 101, Sustainable marketing, Sustainable product and price. Instruction Read chapters 1,2,3,4,5,6,7,9, and 10 thoroughly, as well as week 1-6 lecture ppt. and understand the concepts, terminologies, and processes taught Work on one comparative set of organizations from the following list (you will be assigned to a set by your professor): . ELISH (CANADA) 11 14 1. DuPont vs. BASF 2. Bombardier vs. Boing 3. Tim Horton's vs. Starbucks 1. McDonald's vs. Chick LA 5. Nestle vs. Flow (water bottle) 6. Osram vs. Philips 7. Coko vs. Pepsi 8. Gillette vs. BIC (Single use razon) 9. Aquafresh vs. Colgate 10. Adidas vs. Nike 11. Siemens vs. Bosch 12. Patagonia vs. True North 13. Commerzbank vs. ID Canada 14. Hewlett Packard vs. Dell 15. RBC vs. National Australian Bank Ltd. 16. Ford Motor Company vs. Dongfeng 17. Canadian Solar Inc. vs. Hawha Q Cells 18. Panasonic vs. Samsung 19. Interface Inc. vs. Shaw Industries Group 20. Sun Lite vs. Allianz SG 21. Google vs. Bing I Conduct a company profile analysis on both companies in your assigned set and explain how company's marketing initiatives are in place:i.e. What product(s) do they offer, what segmentations do they serve, who is their target market audience (use a benchmark table like the example below) Products (Brands) Segment Target Market ANADA) B. 16 E. 18 21. Google vs. Bing Conduct a company profile analysis on both companies in your assigned set and explain how company's marketing initiatives are in place:i.e. What product(s) do they offer, what segmentations do they serve, who is their target market audience (use a benchmark table like the example below) Products (Brands) Segment Target Market Company A Company B . . I Explain in details the target market audience of each company and analyze them with respect to their sustainable consumerism, needs, wants, (Demographic, Geographic, Psychographic, Behaviouristic) Identify the more sustainable organization. Explain your identification criteria Explain what does the less sustainable (non-sustainable) organization need to do on their product to become more sustainable. Apply strategies from the textbook and lecture material Explain in details each company's core competencies Explain in details what you would recommend the less sustainable (non- sustainable) company does to tackle the packaging Conduct a pricing comparative analysis of both companies Explain in details what would you recommend the less sustainable (non- sustainable) company does in terms of pricing. Explain what barriers they might face and why and how to overcome those barriers Conclude your analysis with tangible step-by-step actions and recommendations Format instruction: ANADA) BU 13 14 15 16 17 Format instruction: One Word document. Written in Century Gothic font and font size of 12, 1,5 spaced. 5 pages excluding the cover and reference pages. Adhere to APA citing and referencing format Late submission penalty: Unless otherwise stated, arranged with the professor prior to due date, or in the event of extenuating circumstances, late submissions are not accepted. Policies and procedures outlined in the program handbook apply here too! Academic Integrity: Conestoga College Academic integrity guidelines and policies must be followed and adhered to in all assignments. A Cover page format: MKT8055-Assignment#1 Company A vs. Company B