Paragraph 1) The way a product is defined by consumers on important attributes, the place the product occupies in consumer's minds relative to competing products: a) Positioning map b) Product position c) Product life-cycle d) None of the above e) All of the above 2) New products fall at a disturbing rate. Research estimates that of all new products fail a disturbing rate. Research e hin two years so percent 60 percent 70 percent 80 percent 90 percent 95 percent 3) This type of stores carries a wide variety of product lines. They have been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other Service remains the key differentiating factor What type is it? a. Chain stores b. Department stores c. Factory outlet stores d. Merchant wholesaler stores. e Independents. 4) Design a customer-driven marketing strategy is part of a) Capture value from customers in return b) Create value for customers and build relationships c) Both A&B d) Needs 3335 Search Bte a S