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Paragraph Format: Amazon Inc. is evaluating the financial performance of its Prime subscription service. The company invested $500 million in marketing and content development
- Paragraph Format: Amazon Inc. is evaluating the financial performance of its Prime subscription service. The company invested $500 million in marketing and content development for Prime and expects annual revenue of $1 billion for the next five years. Calculate the return on investment (ROI) for the Prime subscription service investment and discuss the significance of the ROI results in assessing the service's contribution to Amazon's overall profitability and customer retention.
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Accounting
Authors: Carl S. Warren, James M. Reeve, Jonathan Duchac
25th edition
978-1285069609, 1285069609, 978-1133607601
