parapharse: Competition analysis is crucial in the industry since it is characterized as being highly competitive. The company's hotels and resorts compete with others regarding preference, location, quality of service and facilities, reputation and so on. Competitors may include other hotel operating companies, other lodging REITs, and national and international hotels brands. Despite the highly competitive environment, the company enjoys some competitive advantage due to its affiliation with recognized brands, strong hotel management, consolidated advertising systems, and loyalty programs