paraphrase and summarize in 1 paragraph Physical Stores and Showroom Experience: One of IKEA's most significant competitive advantages is its network of large physical stores that double as showrooms. These stores allow customers to touch, feel, and visualize products in a real-life setting, something that's not possible with Wayfair's online-only model. Brand Recognition and Reputation: IKEA has established a solid global brand known for affordable, stylish, and functional furniture. Its reputation for Scandinavian design and innovative products draws in customers who seek this specific aesthetic and quality. Product Design and Range: IKEA is renowned for its modern, minimalist design and a wide range of home furnishing products. This focus on design-driven, functional furniture sets it apart from Wayfair, which offers a broader and more diverse range of styles from various suppliers. Pricing and Value Proposition: Both IKEA and Wayfair offer competitive pricing, but IKEA's approach to design, manufacturing, and distribution allows it to maintain low costs and pass these savings on to customers. IKEA's value proposition is not just about low prices but also about good design and quality for the price. Sustainability Initiatives: IKEA is firmly committed to sustainability, with initiatives in renewable energy, responsible sourcing, and environmentally friendly materials. This appeals to environmentally conscious consumers. DIY Assembly and Flat-Pack Shipping: IKEA's furniture is designed for flat-pack shipping and self-assembly. This reduces costs and appeals to a market segment that enjoys DIY projects. It also reduces shipping costs, a significant factor for large furniture items. E-commerce and Digital Experience: While Wayfair is a leader in online furniture retail, IKEA has been enhancing its online presence, including developing a robust e-commerce platform, offering virtual room planning tools, and improving its online customer service. Global Supply Chain: IKEA's well-developed global supply chain is a key strength. It allows for efficient production and distribution, helping to keep costs down and maintain a comprehensive inventory. Cultural Adaptation: IKEA adapts its products and marketing to suit local tastes and preferences in the various markets in which it operates, something that's more challenging for a primarily online retailer like Wayfair. Customer Experience and Services: Beyond just selling products, IKEA offers a holistic shopping experience with additional services like in-store restaurants, childcare facilities, and home delivery and assembly services