paraphrase and summarize in 1 paragraph Product Specialization and Range: IKEA specializes in affordable, stylish furniture and home accessories, offering a wide range of products specifically designed for home furnishing. While providing furniture and decor, Home Depot is more focused on home improvement and construction products. Design and Aesthetics: IKEA is known for its modern, Scandinavian design, appealing to customers seeking a contemporary and minimalist aesthetic. This design focus is a key differentiator from Home Depot's broader product style range. Store Experience and Layout: IKEA stores are designed to offer a unique shopping experience, with room-like setups that help customers visualize products in a home setting. This contrasts with Home Depot's warehouse-style layout, which focuses more on home improvement and construction materials. DIY Assembly and Flat-Pack Furniture: IKEA's business model revolves around flat-pack furniture designed for self-assembly, reducing costs and facilitating more accessible transportation. This aspect is less emphasized at Home Depot, where furniture is often pre-assembled. Pricing Strategy: Both companies offer competitive pricing, but IKEA's approach combines affordability with good design and functionality, making it attractive to budget-conscious consumers who also value aesthetics. Sustainability and Environmental Focus: IKEA is committed to sustainability, including efforts in renewable energy, sustainable sourcing, and eco-friendly materials. This focus can be a deciding factor for environmentally conscious shoppers. Global Brand and Market Presence: IKEA's strong global brand and presence in numerous international markets give it a broad customer base and recognition different from Home Depot's more North America-centric presence. Customer Experience and Services: IKEA enhances the customer experience with additional services like in-store restaurants, childcare, and detailed product displays. On the other hand, Home Depot focuses more on providing home improvement services and tools. E-commerce and Digital Experience: While both companies have robust online platforms, IKEA has increasingly enhanced its digital customer experience, including online room planning tools and e-commerce capabilities. Target Audience: IKEA typically targets individuals and families looking for affordable, stylish home furnishings. In contrast, Home Depot's target audience includes homeowners seeking furniture and decor, professional contractors, and DIY enthusiasts focused on home improvement projects