Paraphrase producing and conducting surveys or interviews to understand what caring staff means to customers, which could answer attributes like empathy, attentiveness, responsiveness, etc. Make certain that management understands these customer expectations by hosting training sessions, role-playing workshops, or meetings to align management's perception with customer expectations. Transform these expectations into clear, measurable service quality specifications by setting standards for response times, customer interaction protocols, or staff training programs on empathy and active listening. Employ these standards in the service delivery process againa with training staff to meet these standards, monitoring performance, and providing feedback and coaching. Effectively communicate these standards and the steps taken to meet them to customers through marketing materials, customer service interactions, or public statements