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Whole Foods is in an enviable position within the market because it has the bulk share of an up and coming branch of the industry that's slowly eating to the enormous market share that wholesalers and enormous supermarkets hold. Conventional grocers are those losing out most and Whole Foods is liable for that because the population is shifting tp a mindset that's more mindful of the standard of food they're eating. Whole Foods' historical sales growth and EBITDA margins are consistent and above average for his or her industry. they need invested tons of cash for financing- development of latest locations and purchases for available-for-sale securities but they need improved their accounts receivables tremendously meaning they appear to be sustainable for the meanwhile