Part 1

1. Give answers to the following questions: (21)

i. What does the term 'Marketing Environment' mean?

ii. What is the difference between a micro and macro - environment?

iii. If the winter season is severe, which industries lose and which gain?

iv. How do environmental factors affect marketing policies and strategies?

v. Compare and contrast a company's micro and macro environments.

2. Your company manufactures TVs, if the government abolishes import duty on these products how it will affect your business?

Part 2

1 Give answers for the following questions:

i. What does project scope mean?

ii. What are the main purposes of Project Scope Management?

iii. Which activities are included in Project Scope Management?

iv. What is the difference between project scope and product scope?

v. Outline the components of a project's scope statement.

vi. Explain the term "work package."

vii. Describe the importance of project scope statement? Which type of information does it contain?

2. "Decomposition is the process of breaking down the major project deliverables into smaller manageable components." How this is done?