Part 1

1. If you were to improve Tourism Calgary website, how would you prioritize your budget? Begin by listing everything that went into making the website. (For example, SEO, copy writing, graphic design etc.) Decide which elements need improving. Then, rank them from 1-5, for example, where one is the highest priority (i.e. most money would be spent) and 5 is the lowest priority (i.e. least amount of money would be allocated).

2. Be prepared to justify your rankings

Part 2

1.Now you have to decide how to promote the company using this website effectively

2.You have $100,000 budget determine how you allocate the budget using the template that follows.

3.Prepared to justify the decisions

Digital Marketing Budget Template January to December

STRATEGY

Search Engine Optimization (SEO) Budget

SEO Structure Total

SEO Monthly Re-Optimization Total

SEM (Search Engine Marketing) Landing Pages Total

Pay-Per-Click (PPC) Campaigns Budget

Google Adwords: Campaign

Bing/Yahoo: Campaign

Google Remarketing Campaign

Facebook Display Advertising Campaign

LinkedIn Display Advertising Campaign

YouTube Re-Directs Advertising Campaign

Twitter Display Advertising Campaign

Yelp Advertising Campaign

Email Marketing Campaigns Budget

Email Marketing Total

Video Production Budget

President's Address / Category / Service Total

Domain Marketing (SEO-Friendly) Budget

Domain Name Strategy Total

Social Media / Blog / Posting (SEO-Friendly) Budget

Account Set Up & Buildout Total

Social Media Strategy Total

Reputation Management Budget

Reviews Marketing Total

Reputation Management Total:

Subtotal Budget:

Annual Budget: