Part 1

1)The direction of the parabolic curve 7x2 + 2x - 15= 0 is?

2) When the principal remains same for the entire period, the interest is:?3) The point (-6/5 , -5/6) would lie in?

4) The value of x in the following. 110 11 101 x

5) The product of a matrix and its multiplicative inverse is a/an: 6) The order of matrix A is 4 x 5 and order of matrix B is 5 x 3, then order of (AB)t

is:?

7) The y-intercept of the parabolic curve y = 3x2

+ 2x - 7 is?

8) (AB)-1

is equal to?

The effective rate of interest on 16% compounded quarterly is?

Part 2

1) To 'Close a Call' means_______

(1) To end the conversation

(2) To put the phone down

(3) To close the door

(4) To clinch the sale

2) customization means?

1) Tailor-made products for each customer

(2) Customers selling goods

(3) Tailor-made products for each staff

_____ is the father of Modern Marketing.

Peter Drucker

Philip Kotler

Lester Wunderman

Abraham Maslow

"Many people want BMW, only a few are able to buy" this is an example of _______

Need

Want

Demand

Status

Want for a specific product backed by an ability to pay is called _____

Demand

Need

Want

Customer

Marketing is a process which aims at ________

Production

Profit-making.

The satisfaction of customer needs

Selling products

View Answer

The term marketing refers to _______

Advertising, Sales Promotion, Publicity and Public Relational activities

A new product needs ideas, Developments, concepts and improvements.

Sales Planning, Strategy and Implementation

A philosophy that stresses customer value and satisfaction.

View Answer

______ are the form of human needs take as shaped by culture & individual personality.

Wants

Demands

Needs

Social Needs

Answer

Select an appropriate definition of Want

More consumer Needs

Needs backed by buying power

Needs directed to the product

Basic human requirements

View Answer

The most formal and best definition of marketing is ___________

An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.

Improving the quality of life for consumers

Meeting needs profitability

Marketing is an organizational function includes the 4Ps

View Answer

Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.

Institutions

Organizations

Companies

Enterprises

View Answer

Marketers often use the term ________ to cover various groupings of customers.

Buying power

Demographic segment

Market

People

View Answer

A place where goods are bought and sold against the price consideration between the buyers and the sellers is called ______

Exchange

Market

E-commerce

Transaction

View Answer

Today, marketing must be understood in a new sense that can be characterized as _________

"Get there first with the most."

"Management of youth demand."

"Satisfying customer needs."

"Telling and selling."

View Answer

The best Definition of Marketing given by Philip Kotler is _______

Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.

Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.

Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.

None of the above

View Answer

_______ is the act of obtaining a desired object from someone by offering something in return.

Marketing Myopia

Selling

Exchange

Delivery

View Answer

In the history of marketing, when did the production period end?

In the late 1800s.

In the early 1900s.

In the 1920s.

After the end of the Second World War.

Answer

Marketing Management MCQ With Answers

________ is not a type of Marketing Concept.

The production concept

The selling concept

The societal marketing concept

The Supplier Concept

View Answer

Marketing is both an "art" and a "science" there is a constant tension between the formulated side of marketing and the ________ side.

behaviour

creative

management

selling

View Answer

Which of the following refers to marketing channel?

Integrated Marketing Communication

Distribution

Marketing Myopia

Retailing

View Answer

_______ is a combination of quality, service & price.

Marketing Triad

Customer Value Triad

Customer Satisfaction Triad

Service Quality Triad

View Answer

Explanation

_________ Involves purchase from various sources & assembled at one place - involves creation & maintenance of the stock of goods purchased & _______ Involves transfer of ownership of the goods

Selling & Buying

Assembling & Selling

Buying & Assembling

Assembling & Buying

View Answer

__________ is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected.

Marketing

Selling

Assembling

Transportation

View Answer

The key term in the American Marketing Association's definition of marketing is:

Activity

Sales

Products

Value

Answer

Marketing MCQ: Marketing Management MCQ

Difficulty Level: Moderate

This section covers multiple choice questions based on concepts of Marketing Management which may need more attention and clarity about marketing concepts

Marketing management is ________.

developing marketing strategies to move the company forward

managing the marketing process

monitoring the profitability of the company's products and services

the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

View Answer

__________ is highly firm centric, where the firm believes that the competitive edge lies in its ability to innovate.

Conventional Model

Contemporary Model

Competitive Model

None of the above

View Answer

_________ upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.

Contemporary Model

Conventional Model

Both a&b

None of the above

View Answer

Which of the following is not an Exchange function of Marketing?

Product Planning & Development

Buying function

After-sales service

Selling Function

Answer

The key customer markets consist of ____________

Government Markets

Business Markets

Consumer Markets

All of the above

View Answer

Which one of the following is a key to build lasting relationships with consumers?

Price of the product

Need recognition

Customer satisfaction

Quality of product

Answer

If the focus is on social and ethical concerns in marketing' is characteristic of the _________ period.

Production

Sales

Marketing

Societal marketing

Answer

Transporting and storing goods is part of which of the following marketing channel functions?

Inventory Channel

Direct Marketing Channel

Physical Distribution Channel

Warehousing Channel

View Answer

Which of the following statements is the most correct statement?

The delivery of Goods & Services from producers to their ultimate consumers or users includes many different activities. These different activities are known as marketing.

Marketing is to ensure that the product is easily & effectively moved from the point of production to the target market & ensures that the product can be easily accessed by customers.

Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society

"Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller's good or service, or the activity of trying to bring this about.

Answer

............is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.

Marketspace

Marketplace

Metamarket

Marketpace

Answer

The ___________________ concept holds that consumers will favour products that offer the most in quality, performance and innovative features.

Marketing

Production

Product

Selling

Answer

____________________ are products bought by individuals and organizations for further processing or for use in conducting a business.

Consumer products

Speciality products

Industrial products

Personal Products

Answer

The term 'marketing mix' describes:

a composite analysis of all environmental factors inside and outside the firm.

a series of business decisions that aid in selling a product.

the relationship between a firm's marketing strengths and its business weaknesses.

a blending of strategic elements to satisfy specific target markets.

Answer

When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.

customer satisfaction

planning excellence

a quality rift

a value line

Answer

According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function?

Promote marketing intelligence.

Develop sales tactics.

Develop the customer proposition.

Work with other business functions and third parties.

Answer

After concept testing, a firm would engage in __________ for developing and marketing a new product?

Marketing Strategy Development Stage

Business Analysis Stage

Product Development Stage

Test Marketing Stage

Answer

If the company's sales are slow down, and profits level off or decline. At which stage the company has reached?

Introduction

Decline

Growth

Maturity

Answer

Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?

Pricing

Promotion

Distribution

Product

Answer

Buying goods and services for further processing or for use in the production process refers to _________

Consumer markets

Government markets

Business markets

International markets

Answer

Which one of the following sets represents 4C's of the marketing mix?

Customer solution, cost, convenience, communication

Customer, cost, convenience, comfort

Convenience, communication, coverage, cost

Cost, coverage, communication, consultancy

Answer

__________ is NOT the stage that customers go through in the process of adopting a new product

Awareness

Interest

Evaluation

Culture

Answer

The mental act, condition or habit of placing trust or confidence in another, shows which of the following options?

Motive

Belief

Behaviour

Attitude

Answer

New product development starts with which one of the following steps of new product development?

Idea screening

Idea generation

Test marketing

Concept testing

Answer

What does this statement show "Trade of value between two parties"?

Competition

Transaction

Exchange

Need

Which one of the following concepts is a useful philosophy in a situation when the product's cost is too high and marketers look for ways to bring it down?

Answer

Selling concept

Product concept

Production concept

Marketing concept

The buying process starts from which one of the following stages in which the buyer recognizes a problem or need

Need recognition

Information search

Evaluation of alternative

Purchase decision

A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?

Geographic

Demographic

Psychographics

Behaviour

Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

Customer perceived value

Marketing myopia

Customer relationship management

Customer satisfaction

Which one of the following statements by a company chairman BEST reflects the marketing concept?

We have organized our business to satisfy the customer needs

We believe that the marketing department must organize to sell what we produce

We try to produce only high quality, technically efficient products

We try to encourage company growth in the market

The word shampoo in English is derived from the .......... chmpo

French Word

Greek Word

Hindi Word

Sanskrit Word

View Answer

Marketing MCQs: Examples

This company is well known for Technology innovation, Great value and act as a game changer.

Nokia

Apple

HTC

Samsung

Answer

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This is all about Marketing Multiple Choice Questions With Answers. You'll also like to check MCQs on Brand Management.

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The term marketing refers to _______

Advertising, Sales Promotion, Publicity and Public Relational activities

A new product needs ideas, Developments, concepts and improvements.

Sales Planning, Strategy and Implementation

A philosophy that stresses customer value and satisfaction.