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Part 1 : ( 2 0 % ) Explain the concept with the theory and the application of the CVP analysis and the Breakeven point.
Part:
Explain the concept with the theory and the application of the CVP analysis and the Breakeven point.
Part : Practical case:
Ferns is a bed and breakfast hotel in Miami, operating since With the existing competition and the increasing inflation as of they realized that it is difficult to survive, with no proper cost and pricing strategies. Considering the requirements for the study they decided to employ a Mr Cris, who is a qualified CMA. While studying the existing situation, Mr Cris decided to identify and collect the existing cost and revenue data as follows : Depreciation on the hotel is $ per year. The hotel employs a maintenance person at an annual salary of $ and a cleaning person at an annual salary of $ Real estate taxes are $ per year. The rooms rent at an average price of $ per person per night. Other costs are laundry and cleaning service at a cost of $ per person per night and the cost of food, which is $ per person per night. You are required to assist Mr Cris in identifying the below requirements, in order to make right managerial decisions for the growth in Fern's financial performance.
a Determine the number of rentals and the sales revenue the hotel needs to break even using the contribution margin technique.
b Find the Breakeven point using the graphical method and explain the different areas in the graph:
c If the current level of rentals revenue is $ by what percentage can rentals decrease before the hotel has to worry about having a net loss?
d What is the level of rentals needed to earn a target profit of $
e The hotel is considering upgrading the breakfast service to attract more business and increase prices. This will cost an additional $ for food costs per person per night. The hotel management feel they can increase the room rate to $ per person per night. Determine the number of rentals and the sales revenue the hotel needs to break even if the changes are made.
f Create a scenario to analyze the sensitivity to changes in one of the key variables eg price, variable cost, fixed cost, sales volume and evaluate how a increase or decrease in these variables would affect profitability.
Recommendations:
Provide recommendations based on your analysis.
Explain the potential benefits and risks associated with the proposed changes.
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