Part 1 (45 points). Decision making in Digital Marketing Strategy 1-1 (5 point) What is the conversion rate? 1-2 (15 points) Please calculate the following three step-to-step micro-conversions 1. Rates \& Availability Review Itinerary 2. Review Itinerary Guest Info 3. Guest Info Confirmation 1-3 (10 points) You believe that if you offered a 10% discount on all bookings, the conversion rate would increase to 5.5%. Would this increase or decrease revenue? How much? This would ( increase / decrease) revenue New expected revenue =( I 1-4 (15 points) You believe that if you offered a 15% discount on all bdokings, the conversion rate would increase to 7%. Would this be a profitable action if the gross margin on booking (before the 15% discount) is 50% ? (show your works)