Part 1: Determine two strategies (not strategic types) in SWOT analysis and confirmed by your SPACE, IE, BCG, and GSM matricesanalyses that you think would be the best for Coke to pursue. DO NOT MAKE UP A NEW STRATEGY!!! You have to use two of your SO, WO, ST, WT strategies. They should be two strategies confirmed by the other matrices you have developed in your assignments to be the ones best suited for Coke to follow. Give at least a 100 word explanation of why you selected your two strategies. Again, do not compare strategic types, such as horizontal and vertical integration, but specific strategies.

Part 2: Complete a QSPM using your two strategies from part one and my IFE matrix and EFE matrix, not your own. Use the template to complete this assignment. Enter the IFE/EFE information in the top part of the template in the green areas. It will automatically show up on the red QSPM portion. Be very careful to follow the example in table 6-5. Note that if you give an AS for one strategy, you must give it for the other. Also note that not all factors will get an AS score, just the important ones. Copy and submit your QSPM as a word document along with all parts

Part 3. Write a recommendation as to what strategy you suggest Coke follow based on your QSPM results. This explanation should be at least 150 words. More is fine. Detail why you think they should follow that strategy, and how they would accomplish it. Your recommendation and how to accomplish it must be realistic, feasible, and have a time to completion. You do not have to come up with costs.

Part 4. Describe what strategy Coke is actually following now (you have already looked up two strategies in assignment 11), but Coke may have more. Explain if you think they are following the correct strategies or if yours would be better and why (no minimum length, but it has to be convincing.). NOTE: It would be highly unusually for your and Coke's strategies to be the same. Students usually have better ones.