Part 1 evaluates the effects of cultural, social, personal, and psychological factors that influence your purchase as a consumer and your decision-making when buying a product. Please note the following: Imagine what, you as a consumer, need to buy a car (car). Five brand alternatives and three product alternatives are presented to you for your evaluation and purchase choice: Car- Brands: Toyota, BMW, Hyundai, Mercedes Benz, Mitsubishi Types: Four doors, Bus, Van All brands serve to satisfy the same need, but indeed for you, there is a certain difference to which you will respond. Therefore, Order the brands, according to the level of satisfaction that you can contribute to the acquisition of each of them. Explain why. Highlight the factors that influenced your car buying behavior. Explain the form you used as a consumer to make the purchase decision.

Part III: From the consumer's perspective, you will answer: What is the consumer buying process like? When answering, you should be creative and expose each of the stages of the buying process: felt need pre-purchase activity purchase decision Post-purchase feelings At the end, summarize the entire process in a flowchart.