Part 1: External environment analysis This part should detail the external environment relevant to the company your team has chosen Amazon. Given the future focus of this part, you need to understand not just current opportunities and threats but where opportunities and threats will arise in the future. It must include: 1. A PESTEL analysis of Amazon. 2. An industry competition analysis of Amazon using Porter 5 forces. 3. Conclusions about the external current and future situation of the company Amazon