Part 1 Financial Accounting asset totals disclosed by geography are directly managed by those regions and include accounts receivable, inventory, certain fixed assets, and certain other assets. Corporate assets primarily include cash and cash equivalents, investments, deferred tax assets. and other assets. Refer to the following geographic segment data (in millions) from the 2017 annual report of McDonald's Corp.: International Lead Markets High Growth Markets Foundational Markets & Corporate U.S. Total Company Revenues. 2017 2016 2015 $ 8.0064 8.252.7 8.5589 $ 7,340.3 7,223.4 7,614.9 $5.53.2 6,160.7 6,172.8 $1.940.5 2.985.1 3,066 4 $22.820.4 24621.9 25,413.0 Operating income... $ 2017 2016 2015 $ 4,022.4 3.768.7 36120 3.166.5 2.838.4 2.7126 $2.001.4 1.048.8 841.1 $362.4 386 (202) $ 9,5527 7.744.5 7.145.5 Depreciation and amortization expense... $ $ $ 2017 2016 2015 5241 5103 515.2 461.1 451.6 460.9 $ 2317 362.0 363.9 146.5 192.6 215.7 $ 1.363.4 1.516.5 1.555.7 Assets... 2017 2016 2015 $12,648.6 11.9606 11.8061 $11,8443 9.112.5 11,136.3 $4,480.7 5.208.6 5.248.6 $4,830.1 4.742.1 9.747.7 $33,303.7 31.0239 37.938.7 Required: a. Based on a cursory review of the data, can you identify any significant trends in the consolidated totals? Are there any notable trends in the data for specific busi- ness segments? b. Using the DuPont model to show margin and turnover, calculate ROI for each of the three primary geographic segments for 2017. Round your percentage answers to one decimal place. c. Looking only at the data presented here, which business segment appears to offer McDonald's Corp. the greatest potential for high returns in the future? d. Comment about the difficulties you may encounter when attempting to interpret the Foundational Markets and Corporate segment results. Can you think of any ways in which McDonald's could improve upon its classifi- cation of geographic segment data? have any significant contingencies or co been reported as liabilities on the b effects of these items from the pers! milicant contingencies or comme on the balance sheet? If so, describe the potential om the perspective of a common stockholder. Calculate ROI for geographic seg McDonald's conducts operations graphic segments: U.S., International France, Germany, and the UK), and H Korea, Poland, Russia, Spain, Switzerlar graphic segments: analyze results-McDonald's Corp. Case 10.14 perations worldwide and is managed in three primary geo- LOS international Lead Markets (including Australia, Canada, UK), and High Growth Markets (including China, Italy, a. Spain, Switzerland and the Netherlands). A hybrid geographic/ Markets & Corporate, reports on the results of all any unallocated amounts. McDonald's allocates resources corporate segment, Foundational Markets & Corporate other countries as well as any unallocated a to, and evaluates the performance of, its segments