Part 1 - Identify the Business Strategy

• Identify the company's Business Strategy and assess whether the business component is linked to the strategy

For a complete strategy statement, you will need to identify three factors:

• The firm's goals and objectives (both business and ecommerce) - 2 Points
• The firm's product/market focus - 2 Points
• The firm's basis of competitive advantage (i.e. the core competencies on which the firm relies for its success) - 2 Points