Part 1: Marketing Campaign Concept

Briefly describe the marketing campaign concept Amazon are proposing in your marketing plan. Be sure to include the following:

Who is the target audience? What is your goal? What approach and strategy are you using for the campaign? What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?

Part 2: Current Status

What are the global implications amazon are marketing? What are the global implications of your marketing strategy and recommendations?

You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.