Part 1: Marketing Objectives for home care in Arizona

Document at least two marketing objectives to accomplish with a home care marketing plan. Ensure that your objectives are stated in a way that meets the criteria for "S.M.A.R.T." goals, which means they are:

• Specific - answer the who, what, when, where, and why questions
• Measurable - include a numeric objective (e.g., "increase sales to $10 million")
• Attainable - are within your reach, even if optimistic (you are willing to commit)
• Realistic - have a reasonable likelihood of being met (you are able to commit)
• Timely - have a deadline or time period attached

Part 2: Target Market Strategy

Based on your analysis of the market data and a comprehensive understanding of the customer and buying processes, Document a description of the major segments of the market and the specific target market segment for home care. Be sure to include a discussion of demographic and psychographic factors if you are targeting a consumer segment, or for business targets, a discussion of whether you are serving a producer, reseller, institution, or government unit. Include your reasons for concluding that this is the target market segment that is most likely to be served profitably by your firm. Please combine the marketing objectives and target market strategy into a single document, along with citation of sources.