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Part 1 - Marketing Plan Proposal (5%) : The Marketing Plan Proposal is a brief business document that proposes what is planned for the marketing
Part 1 - Marketing Plan Proposal (5%) : The Marketing Plan Proposal is a brief business document that "proposes" what is planned for the marketing project. The proposal should also provide students with some directions and idea about the scope of their assessment. The Marketing Plan Proposal must be approved by the instructor or Teaching Assistant. This is a Pass/Fail assignment. The team will work with the instructor or Teaching Assistant until the proposal is passed. The Marketing Plan Proposal should include the following: 1. Cover Page Course name, number, section number, semester (i.e. MRKT1001, Winter 2022, section1), Team Name, Student name and ID, Instructor's name 2. The Company It describes briefly the company (or the brand), the industry, and the product(s) to be investigated for the Marketing Plan. 3. The Product It describes briefly the Good or Service to team plans to market. NOTE: This semester the Marketing Plan Business Categories are the following: 1. Arts and Crafts 2. Electronics and Appliances 3 Home Dcor and Accessories 4. The Geographic Area It describes the intended geographic location the team intends to market the selected product
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