Part $1$:

Provide brief company backgroud for The Coca Cola Company and include history, leadership team, industry in which they compete $($any other pertinent information related to the company$).$ The company background is the starting point in understanding what could be the focus for your research and the development of your research question that will be submitted in Week $3.$

Identify and report the NAICS $($North American Industrial Classification System$)$ code that applies to The Coca Cola Company.

Be sure to take advantage of the IBISWorld database industry information, as well as a database from the DU online library: KBR $-$ D&B Industry Norms and Key Business Ratios. Additional research is required.

Part $2$: Balanced Scorecard

Review the four balanced scorecard categories from Chapter $1.$

Identify one key performance indicator $($KPI$)$ type that corresponds to each BSC category for The Coca Cola Company. The KPI should be a measure that demonstrates how effective the company is at achieving the respective BSC category $($an example of an indicator would be "revenue"$)$

Identify the most recent KPI result available: conduct secondary research on your chosen company and report the result of the most recently available data point

example, $"2\mathrm{.}505$ billion USD in $2021$

Source of KPI metric

Provide rationale $-$ define the KPI you chose. What goes into the metric? For instance, for quality, how is it measured? What does the score you are providing mean?