PART 1:

READ: https://walshuniversity-my.sharepoint.com/:w:/g/personal/acrum1_walsh_edu/ES8QVwd5NjdFk9yCDOnr9XABZ5h12foTBYRJabnNTlkEPw?e=FffJFA

QUESTION: The article above suggested that Data Analytics would be increasingly implementing Big Data in their business processes. Why is that? How can Data Analytics help accountants do their jobs?

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PART 2:

READ: https://walshuniversity-my.sharepoint.com/:w:/g/personal/acrum1_walsh_edu/ERKpMPT2gONEv7L5cX9fo8UBMhWauaMKwH5cFozGSJ8ePQ?e=GGh0yk

The articleabovefocuses on the first step in the IMPACT process cycle: Identify the questions.

QUESTION: Why is identifying the question such a critical first step in the IMPACT process cycle? Consider the goal of a university to to recruit and attract potential students. Explain how a university might use data analytics techniques to recruit and attract potential students. Identify the questions to achieve the university goal utilizing data analytics.