PART 1: Select Your Case Study Business

Choose your Case Study:

Find a business or influencer that has demonstrated success on any social media platform that you would like to examine for this case study. This business could be in the same industry as the business you intend to operate, or could be any other business you would like to examine.

PART 2: Evaluation and Interpretation

Examine the businesses social media presence, including posts, how they interact and engage, advertisements they use, branding, content type, and any other relevant items that impact their social media. Based on this, outline the following in your document:

A brief summary of the business

Based on your examination of their online presence, describe 2 goals (think SMART principles) you think they may be attempting to achieve and provide rationale as to why you identified these goals.

For each of these goals, identify:

The result they are attempting to achieve, the metrics that they would track, and the KRI's that you think could be associated with the desired result

The KPI's and associated metrics that would need to be collected and analyzed to track performance over time; include any calculations that you would use to determine the KPI

Any other PI's that you think would be associated with the goal (at least 2)

PART 3: Are They Winning

Based on the KPI's and KRI's that you determined in Part 2, comment on if you feel this company is achieving or on their way to achieving the potential goals that you identified and the rationale behind why you think this.