Part 1 The Campaign: Design an advertising campaign and include a description of your product or service; define your audience; and create and describe an idea for a print ad, an Internet ad, or a television commercial.

Part 2 Ethical Reasoning: Test the campaign you create using the following seven (7) part ethical reasoning test. Provide the answers in your report.

1. harm test: Does this option do less harm than the alternatives?
2. publicity test: Would I want my choice of this option published in the newspaper?
3. defensibility test: Could I defend my choice of this option before a congressional committee or committee of peers?
4. reversibility test: Would I still think this option was a good choice if I were adversely affected by it?
5. colleague test: What do my colleagues say when I describe my problem and suggest this option as my solution?
6. professional test: What might my profession's governing body for ethics say about this option?
7. organization test: What does my company's ethics officer or legal counsel say about this?

Part 3 Analysis of Findings: Write a complete analysis of your findings, including reference to one or more ethical principles or theories. Offer your opinion on the ethical nature of the advertisement, including all ethical considerations or issues that might arise, if any. Support your opinion.