part 1

The purpose of this assignment is to apply a social marketing strategy in the form of a digital poster to a social issue you feel needs improvement or changing. Select something you feel passionate about impacting. It should be something that requires an individual behavior change - something the audience has to do differently or stop doing or start doing.

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I need to ideas for a digital poster. I also need a catchy slogan for my poster as well.

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part 2

? Who was the audience for this digital poster? ? Why did this social issue appeal to you? ? What is the current negative impact on society if change does not take place?

Create a one page poster using PPT, Canva, or other graphic program. The poster should reflect social marketing principles: . Promoting voluntary behavior changes that encourage healthy behaviors, better health outcomes, true well-being, and a better society. . Using emotional appeal, you try and highlight the cost of the bad behavior and find motivation for the good. . It's about action, exchanging a bad for a good, and making behavior change easy, fun, and popular