Part 1

To create your business message, first decide on one goal: a) Increase sales or b) Build affinity with your customers. 

Part 2

Choose a social media platform that best fits your message—you can use any social media channel. In 2-3 pages, explain/analyze why this social media channel is the right one for the message (this could focus on why the other options are not good). Explain how you would measure whether the message was successful (because what is the point if it isn't successful?). In your paper, you should also describe how a successful business message presented on social media can impact customer loyalty, ensure customer retention, and expand publicity.