Part 1. watch the Ted Talk video "The Paradox of Choice" that features Barry Swartz and his view of consumer decision.

by watching the video answer the following questions:

By Barry SchwartzTEDGlobal 2005The paradox of choice

Questions:

1. What you think Barry is trying to convey in this video in terms of consumer decision making?

Give examples to support you thoughts. (10 marks)

2. you agree or disagree with his viewpoint?Why?(10 marks)

Refer to a personal experience or consumer purchases you have made to illustrate your opinion.

Part 2. read the article "The Paradox of Choice: 10 Years Later" for an update on how Barry's theory and a reflection on current society

by reading this article, answer the questions at the end of article

THE PARADOX OF CHOICE, 10 YEARS LATER: paul hiebert talks to psychologist barry schwartz

Questions:

1. what you think Barry's view of decision making is still relevant today?Why?

2. What role you think the internet and social media plays in consumer decision making today?