PART 1c:Marketing Strategy

• Marketing objective(s)
• Marketing mix tactics
  • This includes Product, Price, Promotion and Place tactical elements you will use to carry out your strategy and reach your market
• Include:
  • Title page (with all student names and IDs who contributed)Headings & Sub-headings
  • Introduction
  • Body paragraphs
  • Each paragraph should have at least one reference that relates to theory and is from a peer reviewed source (see rubric for weighting of theory)
  • Conclusion: In here you should summarise the key elements of your marketing plan.
  • Reference list

You may wish to refer to Chapter 13 of Sharp (2017) for more detailed information on marketing planning,in particular Table 13.1 suggests a structure for a marketing plan.

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