Part 2: Theory and Application of Marketing mix (4Ps of Marketing: Product, Price, Promotion and Place). 1. Student to selects one product with 2 of target customer groups. 2. Discuss how 4Ps of Marketing Mix can be applied in particular group chosen and how value can be created in each of the marketing mix. 3. Give your justification for two groups customers that you selected for that product. Note: Must only need to choose TWO target markets and ONE Product to discuss theory and application. Products Target Market Burger Middle-age White Collar Upper-middle class Seniors (age individuals (baby-boomers) group 65 - 75 years old) Mid-sized care Sedan University students Millennials (21 and 28) Holiday Beach Resort Trade persons (Generation Y) Teenage generation (ages Accommodation between (13 and 17) Bath soap Single parents (Age 35-48) Generation Z (ages 28 and 35) between Running shoes Vegetarians Executives (Generation X-ages 39 to 59) The aim of the Assignment 28% 04 ..lamaysim 12:36 pm Individual Assignment 1 Guideli... Task Criteria: There are two parts to this assignment. Part 1 - Analysis of Mini Case (must demonstrate understanding of the theories or concepts in the case and their aplications Part 2 - Critical Thinking. Must demonstrate critical thinking skills to develop a valid Giscussion and with supporting evidence to your chosen product and target markets. Details of task requirements: Part 1 Mini Case (video) Analysis of Market Segmentation, watch "Grilled Burger" ad on YouTube and answer 2 questions below https://www.youtube.com/watchE628SYFWWZU A Explain the concept of Market Segmentation and describe at least three target markets on the Grilled YouTube video B. Explain the concept of Positioning and discuss Grilled Burger positioning strategy on the video Part 2: Theory and Application of Marketing mix (4Ps of Marketing: Product Price. Promotion and Place) 1. Student to selects one product with 2 of target customer groups. 2. Discuss how 4Ps of Marketing Mix can be applied in particular group chosen and how value can be created in each of the marketing mix 3. Give your justification for two groups customers that you selected for that product Note: Must only need to choose TWO target markets and ONE Product to discuss theory and application Products Target Market Burger Middle-age White-Collar Upper-middle class Seniorsage individuals baby boomers) group 65 - 7 years old Mid-sized care Sedan University students Millennials 21 and 28) Holiday Beach Resort Trade persons Generation Y Teenage generation ages Accommodation between (13 and 17) Bath soap Single parents (Age 35-48) Generation 2 lapes 28 and 35) between Running shoes Vegetarians Executives (Generation X-ages 39 to 591 The aim of the Assignment HC1082 Marketing Page 3 of 4 A This task will assess the student's ability to analyse the marketing activities of a particular organisation, with a focus on analysing the target market and buying behaviour for a particular organisation Students will be required to refer to some relevant theory from textbooks and other reading to show their understanding of the theory and apply in contest. Provide at least one (1) recent (last 12 months, original example to illustrate your understanding of the concept. B. Mustjustify your discussion with relevant references. Must include at least a minimum of 6 academic and 4 industry references. Report Structure (3000 words plus or minus 10% of the total word counts contents only references are not counted Executive summary between 150)
