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PART 3 (A1, C3, D4): 7.5 Within your studies of the new product development process, look at the following mini cases and answer the questions

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PART 3 (A1, C3, D4): 7.5 Within your studies of the new product development process, look at the following mini cases and answer the questions that follow. Kentucky Grilled Chicken Case When you're a giant company like Kentucky you can perform new product development process your own stores. Take Kentucky Grilled Chicken for instance. I'm sure it began during an _. They must have said, "Hey, what is the trend now?" Or maybe it is coming from a consumer or supplier. Either way, the Kentucky Grilled Chicken passed the B _stage which helps spot good ideas and drop poor ones as soon as possible. Next, came the C _, a detailed version of the idea stated in meaningful consumer terms. Then comes the D _stage where Kentucky described their target market, the planned value proposition, and the sales, market share, and profit goals. Next step would be performing a E _on the Kentucky Grilled Chicken, reviewing sales, costs, and profit projections to see if they fit with the objectives of the company. Kentucky wouldn't then just commercialize the product to every Kentucky that serves to their target market, they would first have to do F. , by introducing the product and marketing program into real market conditions. Here, they would offer the Kentucky Grilled Chicken at certain locations within their target market

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