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Part 3: Think about this: Digital media (not broadcast TV) advertising allows for native target advertising (think seo, display, facebook). Their CPM is $2

Part 3: Think about this: Digital media (not broadcast TV) advertising allows for native target advertising (think seo, display, facebook). Their CPM is $2 to $8.....dramatically lower than broadcast TV. Still advertisers choose to use broadcast TV. Why do you think is that (list 2-3 reasons)?

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