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Part A (15%) You are to create a DNVB. Identify it and the products and/ or services you would be offering. Along with the name,

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Part A (15%) You are to create a DNVB. Identify it and the products and/ or services you would be offering. Along with the name, identify the products and/or services you would be offering. Explain how this is a DNVB versus just another e-business . Describe the channel strategy (e.g. omni -channel , multi -channel , single channel ) you think would be appropriate upon start-up. What about short-to-medium term? Develop a research plan to determine the viability of your e-business; the target market and the needs you would be serving. Describe your research methodology including the type of date you will be after; qualitative, quantitative or both. Explain your rationale for this choice. How will you collect the data; i.e. assuming it's all on-line, what tools and/or platforms will you use

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