Part A: Case study - Pedego Electric Bikes

Part A of this TMA will be marked out of 75 marks. Your answer to this question should be no more than

Read through the case study and answer the following questions:

Using appropriate concepts and theories from Block 2, Sessions 3 and 4, identify and discuss three main threats and three main opportunities that should be considered by Pedego Electric Bikes in managing their operations with global suppliers and customers. (25 marks)

Using the concept of the "bullwhip effect" to explore how Pedego Electric Bikes can tackle harmful effects of the pandemic and post-pandemic period on its operations. (25 marks)

From a marketing perspective, what are the potential opportunities and challenges for Pedego Electric Bikes operating globally during the pandemic? (25 marks)