Part A: Choose a company and write 1. Choose one of the company's mentioned below and complete the exercise: a) Nestl: https://www.nestle.com/aboutus OR b) Procter & Gamble https://us.pg.com/ 2. Name the company you selected. Explain what the company does and why you chose this company.Please make sure to write what the company does in your own words. Cite the source. Part B: Stakeholder Analysis A primary challenge for businesses is to recognize and respond to the needs of various stakeholders. A corporate stakeholder is an individual or group who can affect or be affected by the actions of a business. You are required to identify the key business stakeholders of a business and discuss their roles and interests. Please read the following guidelines to complete this activity: 3. Select ONE stakeholder that impacts your chosen organization (examples of stakeholders - customers, employees, media, government, suppliers, investors and other interested parties). For the stakeholder, highlight the needs/expectations and how these expectations apply to the organization Part C: Marketing : Product Mix/Grid Using the same company you have chosen for Part B and complete the following a) Nestl: https://www.nestle.com/aboutus/overview/ourbrands OR b) Procter & Gamble https://us.pg.com/brands/ Both these companies have a reasonable product width and depth. So you will have sufficient information to complete this task. 4. a product mix width and depth chart. a grid for the company you have chosen (Nestle or P&G). See the sample provided below (Gillette). Specifically, your grid should have: It should have at least 4 (probably no more than 6) product lines. That would mean 4 to 6 columns. It should have at least 20 product items. This would be the number of products under those columns.

Assignment may not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Sample for creating a product mix chart provided after the grading rubric: Gillette's Product Mix Width and Depth (please make a similar one for Nestle or P&G) - include labels and cite the source (where you got the information from) Part D: Marketing: Segmentation Variables and Target Market 5. Segmentation Variables and Target Market. Once you have completed your grid - chose one product/brand under any category and write a short paragraph on what you believe is the target market for that product/brand. You can consider the segmentation variables you learned about in chapter 11(also see below) and apply relevant ones a) what market segment is the company targeting, and b) what characteristic the market segment has. Refer to the table below for some ideas on how markets are segmented. You must use at least two variables to explain the target market of the product you have chosen. Your work must be typed and will be graded based on the following: Grid/Diagram - Product Mix, Width and Depth- Points will be given for accuracy of categorization of the respective products within categories. You will use the company website to identify this. This categorization will require some judgment by you, but just make sure you can justify your classifications. Check the accuracy of information - pertaining to the mix Target market identified and described Quality and attractiveness of your document (layout, font choices, labels, use of arrows, etc.).