PART A - EMAIL You must commence work to put in place one of the options you identified in the digital media strategy in Assessment task 2. You are required to draft an email to the Director of Media and Advertising to ask for approval to go ahead with one of the options you identified. Your email must show that you can communicate in a professional manner and include sufficient information for the Director of Media and Advertising to give their approval to proceed with this proposal. Information required includes: Information on the program Need for digital media promotion Type of digital media and why it has been chosen Details of what the promotion will involve (including timing, frequency, audience, content, who will do the work and so on) Budget (for example, cost of development, delivery, consultancy fees, artwork and design fees and so on. Note:for the purpose of this part of the assessment, you may estimate costs based on your own estimates - you do not need to cost this accurately. Request for approval to proceed to production of the strategy Background of community services program: The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example: Care of the baby Health of the baby Feeding Breast feeding vs bottle feeding Financial planning and assistance Returning to school or entering/returning to the workplace Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents aged under 25 who do not have support of family to help them in the early days of their baby's life and are at risk. The aim of the program is to increase the level of knowledge of young parents in parenting and to reduce the incidence of neglect and violence towards children. The program runs for six sessions held on Tuesdays and Thursdays 2-4pm. Clients receive a phone and face to face interview prior to the program, and also receive follow-up support following the program. Suitable arrangements will be made for clients who need assistance with language or literacy. Digital media protocols for the organisation include: All digital media strategies must be approved by the Media and Advertising Section before implementation The following digital media platforms may be used for this organisation: -Website -LinkedIn -Facebook -Twitter -You Tube -Applications for mobile device All digital media must be in line with the goals and objectives of the organisation and the program for which it is written.