Part A

i. What is marketing?

ii. What is the production concept of marketing?

iii. Explain the sales concept of marketing.

iv. What are the "four Ps" of marketing mix according to McCarthy?

v. Explain the term 'marketing orientation.'

2. Describe the difference between sales and marketing.

3. 'Marketing is considered to be the most important activity of the present day business'. Discuss this.

Part B

i. You are a project manager working on gathering requirements and establishing estimates for the project. Which process group are you in?

a. Executing

b. Initiation Planning

c. Controlling

ii. What does the term 'project deliverables' mean?

iii. What is the purpose of determining a project's goals and objectives?

iv. At which stage of the project is the project's constrains identified?

v. Explain the term 'project charter.' Which type of information does it contain?

2. "Properly planning your project up - front dramatically increases the project's chance for Success." Discuss this.

3. What is the Project Planning Phase about? Which plans are made during this stage?

4. Outline the activities performed during the Project Closure Phase.

Part C

i. List the primary duties/functions of a PA or secretary.

ii. What is the main purpose or objective of PA services?

iii. What are the PA/secretary's responsibilities with regard to confidentiality?

2. Punctuality and loyalty are essential in the provision of PA services - discuss.

3. Describe a typical day in the life of the professional PA or secretary.

Part D

I. Define operations management.

II. Discuss the types of operations that take place in operations management.

III. What is the difference between Accounting and Bookkeeping?

IV. What is income statement? and what type of information it contains?

V. How would you differentiate current assets from fixed assets?

VI. What is a balance sheet?

2. Cash flow statement is usually divided into three sections. What are these? Explain using examples.

3. a) Discuss in detail the six essential steps of hiring.

3. b) Think of the recruiting process that you are using now and answer the questions below:

Are you using all six steps that we have outlined?

What are you missing?

How can you incorporate what is missing with the process outlined here?