Part (a).

Identify three products or brands that you are loyal to. Even if you generally don't regard yourself as brand loyal, it's likely there are several products that you tend to buy over and over so that you don't constantly have to reassess the alternatives.

What are some of the common reasons people are brand loyal? Is it the product? Habit? Based on others' buying habits?

Can you rate those three products from 1-10 in terms of your brand loyalty. One means that you are not that loyal at all and would switch for almost any reason. Ten means you'd likely never switch. Also, a few reasons why you're loyal to that brand of product. Are there alternate products that might persuade you to switch? Discuss why or why not?

Part (b).

Select a product and determine which of the four stages of the product life cycle the product is in. Based on the PLC stage of the product, make at least three appropriate recommendations for marketing the product.

When does it make sense to allow an old product to die, rather than trying to rejuvenate it? Why? Are any products immune from decline? Why or why not?