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Part A: Introduction Use this part to briefly describe your chosen brand for the project. Brief description of the brand. Include details such as (

Part A: Introduction Use this part to briefly describe your chosen brand for the project.
Brief description of the brand. Include details such as (but not limited to):
location of headquarters and location(s) of markets (globally)
any parent company, subsidiary, or other affiliate relationships
product(s) offered
any other defining details about your chosen brand (e.g. is it a non-profit or a Crown corporation?)

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