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PART A: Investments Dan and Deanna Strickland were vacationing in Brazil when they received a call from their daughter, Natasha Strickland, one of the
PART A: Investments Dan and Deanna Strickland were vacationing in Brazil when they received a call from their daughter, Natasha Strickland, one of the owners of Metta Rest Spa (Metta), a flotation spa in Vancouver, British Columbia, Canada. The Stricklands had already invested almost CA$1.2 million in Natasha's business when it opened in September 2014, and Natasha was in need of another $60,000 to keep the business afloat. The Stricklands sat down to review Metta's 2015 financial statements, but they also wondered what other information they should be asking Natasha for (see Exhibit 1). They needed to decide whether to invest more money in the business or not by early 2016. F2 14 80 F3 888 F4 MacBook Air g= Gx Dil DD FB F9 F10 # $ % & 3 4 5 0 6 1 7 V8 A990 2 Y W -- E- R T 9 Y 9- U OP 1 "Pricing and Memberships," Float House, accessed February 28, 2017, www.floathouse.ca/pricing-and-memberships. Required: 1. Discuss the Metta Rest Spa performance in 2015. Perform industry, consumer, competitor, and corporate capabilities analyses to support your discussion. (750 words) 2. As a consultant you were contacted by the parent in order to advise whether to increase their investment or not. They asked for the following additional information: Cost Classification & BEP, Capacity, Unit Sales, Seasonality, Membership Sales, Staffing Schedule and Wages, Floats per Day and Hour, Marketing Break Down. (800 words) 3. Discuss whether the parent should invest more. (100 words) [Marks: (40+48+12)=100] [Page 8 qx English (United States) MacBook Air Focus
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1 Metta Rest Spa Performance in 2015 To evaluate Metta Rest Spas performance in 2015 an analysis must cover industry trends consumer behavior competitor landscape and internal corporate capabilities I...Get Instant Access to Expert-Tailored Solutions
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