Part A

Outline four benefits that accrue to a company by using a prize winning competition to promote

its products

3. Outline four steps involved in personal selling

4. State any three forms of after sales services offered to customers

5. State the functions of advertising agencies to the producers

6. Elgon industries a producer of sweets and chocolates wants to launch its products in the

market. Outline four factors the firm should consider when choosing an appropriate medium

for promotion

7. List four after sale services that a seller may offer to attract more buyers for his products

part B PRODUCT PROMOTION

1. Highlight five benefits that afirm gets from the use of customers care services as part

of its operation

2. Highlight five circumstances under which persuasive advertising may be used

3. Explain five benefits that consumers are likely to enjoy from product differentiation

4. Jogoo business enterprise has been using salesmen to market their products. Highlight

five benefits of this strategy to the company

5. Explain five circumstances under which personal selling would be the most appropriate

method of promoting a product

6. A manufacturer exhibited his goods in a local trade fair. However, his sales didn't increase

significantly thereafter. Outline five reasons that may have led to lack of significant sales

increase

7. Highlight five sales promotional methods which may be used by traders to increase their sales

8. Advertising in the newspapers is one way of promoting sales of goods. Highlight five limitations ofadvertising goods in newspapers