Part A: Written Business Report (25 marks total for this part) Please provide a properly written Business Report, which should be 1.5 to 2 typewritten pages in length. Make sure to use proper English grammar and spelling. Your report may be in ONE of the following formats: 1.) Email 2.) Internal Company Memo 3.) Recommendation to a Superior (or select group of people at a company) 4.) Formal Letter The subject of your report, should be to answer ONE of the following questions about the company you choose. Would you give me a quick overview of [company]? This is an opportunity for the client to describe their business in their own words. You'll get useful background information and it's an easy prompt to get the client talking. Can you describe your role? This will give you a better idea of the responsibilities they are subject to. How do your role and team fit into the company and its goals? Knowing how the team functions to achieve company goals will help you formulate how your solution involves all stakeholders.

How long has your company been in business? Getting this information will help the reader gauge if pain points are specific to a startup or new company vs. a veteran company. How many employees do you have? Another great descriptor for readers to have. They can compare the featured company size with their own. Is your company revenue available? If so, what is it? This will give your readers background information on the featured company's gross sales. Who is your target customer? Knowing who the target audience is will help you provide a better overview of their market for your case study readers. How does our product help your team or company achieve its objectives? This is one of the most important questions because it is the basis of the case study. Get specifics on how your product provided a solution for your client. You want to be able to say "X company implemented our solution and achieved Y. " How are our companies aligned (mission, strategy, culture, etc.)? If any attributes of your company's mission or culture appealed to the client, call it out. Remember, you will need to work on this on your own. The College's rules of Academic Integrity will apply. We will be using Google's 'Plagiarism checker' on submitted papers. Choose a company which is already in existence, and base your report on a current situation that the company is involved in. For those not able to choose on their own, here is one you can write about.

The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages.

The company has been having issues increasing sales, as their past customers become more health- conscious. They are still able to market their products, but it is getting more difficult now that there are

many negative perceptions about processed sugar, and the amount of it which can be found in Coke. They are considering two possible directions. The first is to bring Mexican Coca-Cola into Canada. It is sweetened with white sugar instead of high-fructose corn syrup. https://en.wikipedia.org/wiki/Mexican_Coke The other is to make personalized containers and use the 'Move' theme. More info on this can be found here. https://www.coca-colacanada.ca/coca-cola-creations/rosalia-move-limited-edition-soda Which of those two do you think is the right way to go? Why? How can you back up your reasons for support, based on general business principles?